My Commitment to Sustainability

I’m committed to practicing what I preach to all of my clients. I’ve outlined below the ways that we’ve been able to implement sustainable practices within my own business. Equally important to what I am doing well are the ways in which I am continually striving to improve my means and methods. Everyone is on their own path when it comes to sustainable business practices, and I believe in embracing our shortcomings as well as our successes.

Last Updated: January 2025

Green Graphic Design and Printing Methods

Through our Green Graphic Design Certification, we work with our clients to ensure that they are producing marketing materials using sustainable methods. We’re committed to the following:

  • Educating our clients on sustainable design practices as well as what can be done to minimize the impact of paper fiber consumption on forests

  • Recommending packaging materials that are appropriate for what projects and their respective pros and cons in terms of sustainability

  • Avoiding green-washing in our marketing messaging and adhere to FTC guidelines on appropriate marketing language

  • Implementing strategies on how to effectively incorporate sustainable practices and aesthetics into diverse businesses

Green Web Hosting

Minty Made has chosen to host our website on GreenGeeks, as they’ve been recognized by the United States Environmental Protection Agency since 2009 as a Green Power Partner. They work with the Bonneville Environmental Foundation (BEF) in Portland, Oregon. "BEF" is a Green-e Partner. GreenGeeks communicates with BEF how many servers, personnel, etc. that they have and calculate their yearly energy consumption and carbon footprint. Then, they have BEF purchase RECs 3 times as much than they have consumed, and we put that energy back into the grid. This matches the energy that they consume as well as two other companies of the same size. They also work with One Tree Planted to plant trees across the globe. For every hosting account that we provision on our platform, GreenGeeks plants one tree.

We are working on ways to further reduce the carbon emissions generated by our website. Though we recognize the need to deliver an impressionable website experience for our clients, there is continual work to be done on this front. The current CO2 emissions produced by our website can be found at the very bottom of our website, courtesy of the Website Carbon Calculator.

Digital & E-Waste Recycling

Minty Made makes a monthly commitment to cleaning up the digital waste that we produce, in the form of emails and archived files. In addition, we recycle all used electronics via Friendly Earth International

Reducing Our Carbon Footprint through Client Communications

Did you know that turning off your camera during a video call could cut your environmental impact by up to 96 percent? Though we work with clients from all over the word made possible through modern technology, we intentionally reserve our time and energy use of video chat for the Initial Consultation and onboarding meeting. From there, we communicate with our clients entirely through Notion, a digital workspace and wiki that simplifies our client experience.

Sustainable and Ethical Pricing

To ensure the longevity and impact of our business, we have committed to pricing our services to be able to provide a living wage to both our employees and the contractors that we work with.

Powered by Renewable Energy

Our studio is powered by Seattle City Light, which utilizes close to 90% carbon-free electricity. They track and offset any remaining carbon from our fuel mix and operations, meaning the electricity we use every day has a net-zero impact. The Pacific Northwest region, however, continues to rely on fossil fuels for much of its energy. We are a member of the Green Up Match Program, which supports the growth of renewable energy in the Pacific Northwest region and our community.

Sustainable Education

Minty Made founded The Green Marketing Academy™— an online course, coaching program and community that educates business owners on how to shift their marketing practices to be more sustainable.

Contracts & Outsourcing

All of our client contracts and communication are initiated and tracked via digital platforms, HoneyBook and Notion. Additionally, each contractor and partner that we’ve chosen to work aligns with our core values —sustainability, balance and growth. You can find more information about our values and team on our About Page.

If you have any questions regarding our sustainability practices, please reach out to us at hello@mintymade.com